IB商業(yè)管理知識點目錄，都包括哪些內(nèi)容？
來源：A加未來國際教育 ? ? ? 時間：2020-04-08 13:47
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商業(yè)管理作為管理學的重要分支，是一門應用性很強的學科。它依據(jù)管理學、經(jīng)濟學的基本理論，研究如何運用現(xiàn)代管理的方法和手段來進行有效的企業(yè)管理和經(jīng)營決策。今天A加未來小編就帶大家一起來了解一下IB商業(yè)管理知識點目錄，來看看高中IBDP階段的商業(yè)管理課程都會學些什么吧！
Unit 1:Business Organization and Environment
Longer notes:
Business Management Overview
Quick reference:
1.1 Introduction to Business Management
1.2 Types of Organization
1.3 Organizational Objectives
1.4 Stakeholders
1.5 External Environment
1.6 Growth and Evolution
1.7 Organizational Planning Tools
Unit 2:Human Resources
Quick reference:
2.1 Functions and Evolution of Human Resource Management
2.2 Organizational Structure
2.3 Leadership and Management
2.4 Motivation
2.5 Organizational(Corporate)Culture
2.6 Industrial/Employee Relations
Unit 3:Finance and Accounts
Longer notes:
Accounting and Finance
Quick reference:
3.1 Sources of Finance
3.2 Costs and Revenues
3.3 Break-even Analysis
3.4 Final Accounts
3.5 Profitability and Liquidity Ratio Analysis
3.6 Efficiency Ratio Analysis
3.7 Cash Flow
3.8 Investment Appraisal
3.9 Budgets
Unit 4:Marketing
Longer notes:
Marketing
Quick reference:
4.1 The Role of Marketing
4.2 Marketing Planning(Including Introduction to the 4 Ps)
4.3 Sales Forecasting
4.4 Market Research
4.5 The Four Ps(Product,Price,Promotion,Place)
4.6 The Extended Marketing Mix of Seven Ps
4.7 International Marketing
4.8 E-Commerce
Unit 5:Operations Management
Quick reference:
5.1 The Role of Operations Management
5.2 Production Methods
5.3 Lean Production and Quality Management
5.4 Location
5.5 Production Planning
5.6 Research and Development
5.7 Crisis Management and Contingency Planning
以上就是A加未來小編關(guān)于IB商業(yè)管理知識點內(nèi)容的總結(jié)，總體來說，IB商業(yè)管理所涉及到的知識點內(nèi)容都相對比較基礎(chǔ)，能夠很好的幫助同學們構(gòu)建商科的知識體系，并幫助學生培養(yǎng)商科思維，是一門非常值得推薦的商科入門學科選擇。
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